TRENT REZNOR PLAYING ‘MAJOR ROLE’ IN APPLE STREAMING SERVICE
Nine Inch Nails’ Trent Reznor is reportedly playing a major role in redesigning the digital music app on Apple’s iPhones to include a new streaming service, according to the New York Times.
Reznor is the chief creative officer at Beats Music, the streaming service that Apple acquired for $3 billion last year. The Beats staff is working with Apple to create a brand new streaming app that will allow Apple to compete with companies like Spotify and Rhapsody.
- The new service will be the biggest change in Apple’s music strategy in years. Until now the company has relied on selling music downloads via its iTunes store.
- Reznor is said to be the “point man” for overhauling Apple’s digital music services, according to two Apple employees who spoke with the Times anonymously.