Trent Reznor compares Apple Music to the ‘feeling of walking into an independent record shop’
Nine Inch Nails frontman Trent Reznor has revealed Apple Music’s intentions following the launch of their new streaming service on Tuesday (June 30).
Reznor served as Chief Creative Officer for Beats prior to its acquisition by tech giant Apple. The musician has since occupied a similar role at Apple Music, helping design the platform and its new Beats 1 radio station.
Speaking to Rolling Stone ahead of its release, Reznor said he continued his involvement with the company after the Apple merger because “anything that makes music more important to people is worth it”.
He continued: “People aren’t going to suddenly want to buy CDs again and feel good about overpaying for them. That’s a fact. Most of my peers have swallowed the bitter pill that I have swallowed, which is that you don’t make a lot of money selling music these days.
“I think having access to all the music in the world is great, but it then starts to place a burden on what the experience is like navigating through, now that you have access to everything. I think that naturally places the burden on having an experience be great.”
Adding: “I want that feeling of walking into an independent record shop, if there are still any that exist, like Amoeba [Records], and being delighted by the choices and the way music is presented to you with love and care. It’s exciting. And you leave with stuff you wouldn’t have dreamed you wanted and you’re excited to listen and share it and experience it.”