‘Star Wars’ toys generate $700 million+ in sales in 2015
“Star Wars” toys generated sales of more than $700 million in 2015, making them the No.1 property in the toy industry during the year, a retail research group said.
Sales of toys such as Kylo Ren light sabers, BB-8 droids and models of the Millennium Falcon spacecraft totaled more than those related to movie franchises “Jurassic World,” “Minions” and “Avengers” combined, NPD Group said on Wednesday (Jan 20).
Led by “Star Wars” merchandise, toy sales in the United States rose 6.7 percent to $19.4 billion in 2015, making it one of the strongest performances for toy sales in years, NPD Group said.
Sales took off on Sept. 4, or “Force Friday”, when retailers launched merchandise in anticipation of the opening of “Star Wars: The Force Awakens,” the first Star Wars film produced by Walt Disney Co.
After the film debuted, sales of Rey products at Disney retail stores grew three times faster than other “Force Awakens” characters, a company spokeswoman said. Others, such as a limited edition Rey and BB-8 figure, sold out quickly.
“Star Wars: The Force Awakens” has become the highest-grossing film of all time in the United States and Canada, beating 2009’s hit 3D sci-fi movie “Avatar”.
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