Spotify CEO Daniel Ek apologizes to users amid privacy fears
Ek issued an online statement after the company came under fire by some users after it was revealed that in addition to birth days and email addresses, Spotify will also be able to access users contacts, photos and location as part of new services they are providing. It was stated that some of this information would be shared with advertisers.
Spotify said it may be able to collect sensor data, such as “data about the speed of your movements, such as whether you are running, walking, or in transit”.
“We should have done a better job in communicating what these policies mean and how any information you choose to share will – and will not – be used,” he wrote.
The company statement said: “Spotify is constantly innovating and evolving its service to deliver the best possible experience for our users. This means delivering the perfect recommendations for every moment, and helping you to enjoy, discover and share more music than ever before. The data accessed simply helps us to tailor improved experiences to our users, and build new and personalised products for the future.
“Throughout, the privacy and security of our customers’ data is – and will remain – Spotify’s highest priority.”
Spotify recently announced that it now has 75 million active users, of whom 20 million are paying subscribers.