SONY WILL LOSE $90 MILLION ON ‘THE INTERVIEW’
Sony will reportedly be losing $90 million for scrapping the release of The Interview. According to The Wrap, the studio’s decision to not even offer the film in streaming, video-on-demand, or DVD/Blu-ray format means they will eat the cost of the entire movie.
The website estimates that the production cost about $45 million. Sony also spent $35 million on marketing in the U.S. and an additional $10 to $12 million on overseas marketing. Inside sources also revealed that before the cancellation the studio projected the movie would take in around $80 million in the U.S. and $130 in the rest of the world.
- Sources also believe that the company can make up five or six million in marketing losses by trading out the ad space for other upcoming titles.
- According to Huffington Post, movie posters for The Interview are selling on eBay for price tags around $550. However, a movie-poster expert who has appeared on Antique Roadshow explained, “A year from now, you wouldn’t be able to get more than $15, maybe $20 for them. These things have no intrinsic value to begin with.”