‘Saturday Night Live’ with Donald Trump earns best ratings in years
NBC announced that Donald Trump’s appearance as guest host of “Saturday Night Live” earned the show its highest viewership ratings since 2012.
The show, which came under fire from Latino groups for inviting the blunt-spoken Republican presidential frontrunner to host, garnered a 6.6 rating in the 56 U.S. markets measured by Nielsen Media Research, NBC said in a statement.
The Trump show was the highest rating for SNL since Jan. 7, 2012, when an episode hosted by retired basketball star Charles Barkley pulled in a 7.0 rating.
Saturday’s rating was about 50 percent higher than the season premiere on Oct. 3 when Democratic presidential hopeful Hillary Clinton made a cameo appearance, according to CNNMoney.com.
Ratings are a measure of the audience as a percentage of all television households, whether their sets were turned on or not during the show’s time slot.
Trump’s appearance received an avalanche of advance publicity when Hispanic groups objected to NBC’s decision to invite the billionaire developer, saying it was legitimizing his “racist” views on immigration.
Before the show, Latino activists demonstrated outside NBC’s New York studios at 30 Rockefeller Plaza.
Trump told CNN on Sunday that he vetoed some of the more risque skits, and earlier in the week he told Fox News it was because he didn’t want to alienate voters in Iowa, home of the first event in the 2016 presidential nominating contest.
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