Metallica launch limited edition Budweiser beer
Metallica has launched a limited edition can of Budweiser beer.
The black beer cans with the Metallica logo are being sold at Metallica’s two shows in Quebec this week. Only 91,000 cans will be sold.
The limited edition beer is being produced to celebrate the opening of Centre Vidéotron, a major new performance venue in Quebec. On Monday (Sep 14) Metallica played Quebec’s ‘old coliseum’ Colisée Pepsi. Tonight (Sep 16) they move to the city’s new venue. Fans were promised different set lists for each show in the city and the addition of 360 degree staging for the Centre Vidéotron concert.
A representative for Labatt Brewing, the company who brew Budweiser in Canada, commented: “We are very pleased that the guys in Metallica are participating in this unique partnership that marks the history of the Centre Vidéotron.”
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