Linkin Park: Recording New Music
Linkin Park announced they are in-studio working on a new album.
The band posted a picture of screamer Chester Bennington in the studio on their Instagram page with the message: “back to work this week.”
Linkin Park’s last album “The Hunting Party’ came out in 2014.
Last year, Linkin Park hired a creative business executive to help expand their band into a business.
Linkin Park were the subject on a new feature in the Harvard Business Review. In the piece, Kiel Berry – who works for the band’s Machine Shop company – explained their aspirations.
He wrote: “The most successful artists in this new landscape have begun to look at new business models and new industries to strengthen their existing brands. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms.”
“By 2013, Linkin Park and Machine Shop had to address the fact that digital music (first downloads and then streaming) had changed the business dramatically… When I looked at the global reach of Linkin Park, and the potential business opportunities outside the narrow category of music, I could see plenty of ‘blue ocean’.”
No word on when the new Linkin Park album will be available.
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