Kendrick Lamar says Reebok shoes designed to promote peace between gangs

July 8, 2015

A new shoe designed by rapper Kendrick Lamar aimed at creating harmony between gangs is set to be released by Reebok later this month.

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After announcing his partnership with Reebok last year, Lamar’s first shoe design, called the Kendrick Lamar x Reebok Ventilator, has been unveiled with a message advocating peace between gangs.

The red and the blue are to signify a call for peace between the Bloods and the Crips, the two respective colours of the opposing gangs in Los Angeles.

While talking about the art, Lamar said in a September 2014 interview: “Where I’m from, there’s a lot of gang culture and things like that, so instead of throwing on up gang signs, which we used to, I put a Blood and I put a Crip together and we’re throwing up hearts. Sparking the idea of some type of change through music or through me because I go back to the city now and people give me the honour and respect that, you know, this kid can change a little bit something different that’s been going on in the community.”