Jessica Alba: $5 Million Lawsuit Against Her Honest Company
Alba says her two daughters are “growing up in a safer home” because of the firm’s items.
The plaintiff, Jonathan D. Rubin, alleged that the company “deceptively and misleadingly labeled and marketed” several of its products, such as dish soap and diapers, saying they were marketed as having only natural ingredients but actually contain “unnatural” ingredients.
Alba co-founded The Honest Company, which offers products such as diapers and soaps, and owns between 15 and 20 percent of the firm, which is said to be worth about $1 billion.
Alba says, “The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness.”
The Honest Company also faced criticism back in July when some people complained their children got sunburned badly despite using the brand’s SPF 30 sunscreen. The firm responded that the product is “effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed.”
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