Jack White defends his involvement with Tidal

May 21, 2015

Jack White has defended his role with Tidal, the music streaming company part-owned by Jay Z.

NEW YORK, NY - MARCH 30:  Jay Z attends the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City.  (Photo by Kevin Mazur/Getty Images For Roc Nation)

NEW YORK, NY – MARCH 30: Jay Z attends the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation)

White was among the big name musicians who helped launch Tidal this year and appeared at the launch event alongside Madonna, Kanye West, Daft Punk and Beyonce.

Tidal’s intent, according to Jay Z, is to give artists a fairer share of revenue than other streaming options, such as Spotify. However, Tidal has found itself as a target of criticism, with Mumford & Sons, Steve Albini & Lily Allen¬†recently sharing their views on the matter. Their criticisms included suggestions that its model will only favour mainstream acts, and that it’s little more than a vanity project.

White tackles these criticisms in a Q+A with fans about Tidal on his Third Man Records website. Asked whether or not it’s fair to charge a premium price for access to music is fair, White responds: “How much did you pay for that last movie you saw at the theatre? And how much did that movie cost to make? Don’t devalue musicians man, support them. Making records is expensive, believe us, I don’t see people saying we should go to the movies for free, or Netflix should be free. That state of music is in flux, be on the side of supporting creativity, not taking from it. This gives you that chance.”

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