Is Apple Making Its Own Car?

March 2, 2016

Apple should collaborate with carmakers to make a vehicle and use the expertise already available rather than attempt to do it on its own, Fiat Chrysler Chief Executive Sergio Marchionne said.

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Apparently Apple is exploring how to make an entire vehicle, not just designing automotive software or individual components.

Speaking to journalists at the Geneva auto show, Marchionne said Apple should partner with a car maker because it’s such a “complex business”.

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“If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes,” Marchionne told journalists. “Illnesses like this come and go, you will recover from them, they’re not lethal.”

 

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