India ice hockey team turns to Twitter for Donations

April 10, 2015

India’s cricket league throws million-dollar deals on players for just a few weeks of competition… meanwhile, their national ice hockey team is begging on social media to fund its trip to Kuwait for an international tournament.


Players often have to buy their own equipment and look for their own sources to fund trips abroad, a situation which prompted the Ice Hockey Association of India (IHAI) to start a campaign on Twitter seeking donations.

“It is so tough to push sports like ice hockey when cricket takes up all sponsor budgets. We have a national team and are begging for money,” read a tweet from the association last month.

The team needs about 2 million rupees ($32,170) to travel to Kuwait for the International Ice Hockey Federation Challenge Cup of Asia Division I from April 18-24.

The Twitter campaign with the hashtag “SupportIceHockey” has seen more than half the amount raised in the last week.

The national team, which has nine players serving in the army, started participating in international tournaments from 2009. Players are practicing on an ice rink that is one-third the size of the international standard.